Once the Brand Book was complete it was time to bring ecobee to life.

The new ecobee brand launched in April of 2020 to align with the launch of two new products - ecobee Haven Home Monitoring and ecobee Smart Camera with voice control.

I oversaw the roll-out across numerous consumer touch points including but not limited to Web, Social, Digital, and CRM. I also led our PR efforts and championed the rebrand internally with a focus on engaging, inspiring and galvanizing the organization behind ecobee’s new identity.